2X Calls in 60 Days
Success Story with Local Blinds Business - Soho Blinds
2x
220%
3x
Is your business struggling to get leads?
Imagine doubling your customer calls, seeing your company climb to the top of local Google Maps searches, and getting more customers while spending less on advertising.
That's exactly what happened when Soho Blinds partnered with us at Resurface Marketing.
In this case study, we'll show you how we transformed their online presence, boosted their visibility, and significantly increased their sales—all through targeted strategies that can work for your business too.
The Challenge: A Hidden Gem in a Crowded Market
Soho Blinds is known for crafting top-quality blinds and delivering outstanding service. Yet, they were struggling to convert this reputation into online visibility:
- Poor Google Maps Ranking: Buried at an average position of 8.2, Soho Blinds was virtually invisible to potential customers searching for blinds and shades in their area.
- Declining Inquiries: The phone wasn't ringing as much, leading to fewer projects and reduced revenue.
- Ineffective Ad Spend: The Google Ads had mere 4.0% CTR, leading to high costs and low returns.
Strategic Overhaul: Tailored, Data-Driven Marketing Solutions
We developed a straightforward strategy to improve Soho Blinds' online presence and make them a prominent choice for local customers.
1. Website SEO Review and Fixes
- Fixing Issues: We started with a full audit, correcting problems that affected their search rankings.
- Improving Content: Updated existing content with better keywords and optimized meta tags.
- Understanding Competitors: Looked at what local competitors were doing to find gaps and opportunities.
- On Page SEO: Fixed Meta tags, H1, H2, Descriptions, Images, Content structure and internal linking.
2. Optimizing Google Business Profile
- Optimized Listing: Made sure GBP was accurate, keyword rich and engaging.
- Showcasing Quality: Added high-quality images of their work.
- Regular Engagement: Kept the community updated with regular posts.
- Review Management Strategy to get more 5-Star reviews and respond promptly.
3. Local SEO and Citations
- Local Directory Listings:Claimed and optimized listings on Apple Maps, Bing Places, and 40+ local directories.
- NAP Consistency: Ensured consistent NAP information across all directories to improve local search rankings.
4. Improving Google Ads
- Better Ads: Rewrote and reorganized ads with better copy and strong call-to-action.
- Effective Ad Campaigns: Identified intent and keywords, combined with smart bids to deliver better returns on Ad Spend.
Results: Significant Improvements
- 🚀 Calls Doubled: 100% Increase in customer inquiries through Google Business Profile
- 📍 Top 3 in Google Maps: Moved from hard to find to easy to notice.
- 💲 Reduced Costs, Improved Returns: More efficient ad spending led to better returns.
Final Word
At Resurface Marketing, we focus on practical strategies that bring real results. Ultimately, the growth of your business is the only metric that matters.
Local SEO with Google business profile optimization will drive real growth to your business.
Reach out to us today for a free consultation to explore your businesses' potential.