Your questions, answered
What is Local SEO and why is it important for my business?
Local SEO focuses on improving your visibility in location-based searches. It helps potential customers find you when they look for products or services “near me” or in a specific geographic area. For brick-and-mortar businesses or service providers operating within a defined region, local SEO is crucial for driving foot traffic, phone calls, and website inquiries from nearby customers.
How does Pay-Per-Click (PPC) advertising work and what platforms do you manage?
PPC campaigns allow you to bid on keywords or target specific audiences, paying only when a user clicks your ad. This helps you reach customers who are actively searching for your products or services. We manage PPC across Google Ads and Meta Ads (Facebook and Instagram), tailoring each campaign to your goals and budget for maximum return on investment.
Why should I optimize my Google Business Profile and how do you help with that?
A well-optimized Google Business Profile (GBP) makes it easier for local customers to find you through Google Maps and local search results. We help you claim or verify your listing, optimize your business information (hours, contact details, photos), manage reviews, and ensure that all data is up-to-date. This boosts your local visibility and credibility, often resulting in more calls, directions requests, and website clicks.
How do you measure the success of Local SEO and PPC campaigns?
We use detailed analytics and tracking tools to monitor key performance indicators (KPIs), such as website traffic, conversion rates, cost-per-click, and return on ad spend (ROAS). For local campaigns, we also track metrics like phone calls, direction requests, and online reviews. Regular reporting and transparent communication ensure you always understand how your investment is performing and where we’re making strategic adjustments for better results.
