Barbeque Hut

Problem Statement

When Barbecue Hut approached Resurface Marketing, they had a classic, well-loved restaurant but a digital presence stuck in the past. Their existing website, last updated in 2019, felt like a time capsule rather than a thriving food hub. The site lacked online ordering, so customers couldn’t order their favorites unless they called in or visited. The menu was a reminder of a time long gone — not only did it feature outdated prices, but several dishes were no longer served while popular new items had yet to make an appearance. Barbecue Hut needed more than just a facelift; they needed a full digital transformation to match the bustling, flavorful experience they offered in person.

Solution: A Fresh Start with Resurface Marketing

The team at Resurface Marketing didn’t just see this as a project; they saw it as an opportunity to help Barbecue Hut bring their unique brand into the digital age. By working closely with the restaurant’s team, they got to the heart of what Barbecue Hut was all about — a place that brings people together over shared plates and great barbecue.

New Website: Barbecue Hut's Updated Site

Here’s what Resurface Marketing delivered:

1. A New Website That Invites You In
   Resurface Marketing designed a fresh, engaging website that captured the spirit of Barbecue Hut’s welcoming atmosphere. With a completely modernized layout, vibrant visuals, and a seamless online ordering system, the site now provides a virtual extension of the restaurant itself.
   • Traditional Charm Meets Modern Functionality: The website was redesigned to preserve the traditional character of Barbecue Hut, blending its heritage with contemporary design elements. This ensured that while the site looked new and functioned smoothly, it still reflected the warm, nostalgic vibe Barbecue Hut’s customers love.
   • Easy Menu Browsing: The new menu is organized, visually appealing, and effortless to navigate, reflecting the quality and variety Barbecue Hut is known for. Customers can easily browse, filter, and view food categories that match their cravings.
   • "Add to Cart" Feature: With a simple "Add to Cart" button next to each item, customers can now build their orders in a snap, making the dining experience accessible from anywhere, anytime.
   • User-Friendly Design: The intuitive layout ensures that customers can quickly find what they need — whether it’s their favorite dishes, new menu items, or details about the restaurant.
2. Menu Overhaul
   Barbecue Hut’s menu needed more than minor tweaks. Resurface Marketing reimagined the menu from top to bottom:
   • Updated Dishes and Prices: They updated prices and highlighted new dishes that had been added to the restaurant’s offerings. This ensured customers were never disappointed or surprised when visiting.
   • Aesthetically Updated Menu Design: The new menu is not just functional but also visually engaging. With high-quality photos and a structured layout, it gives customers a flavor of what to expect even before they order.

Results

The results of Barbecue Hut’s digital transformation were immediate and impactful. Here’s how Resurface Marketing’s efforts reshaped the restaurant’s business:

• Higher Online Orders: Thanks to the new online ordering system, customers could easily place pickup or delivery orders, leading to a noticeable spike in takeout and delivery sales. This convenience factor allowed more customers to enjoy Barbecue Hut’s offerings from the comfort of their homes.
• Enhanced Customer Engagement: The easy-to-navigate website and visually appealing layout kept customers engaged longer. The new design not only drove more traffic but also kept them exploring, which translated to increased orders and repeat visits.
• Improved Brand Loyalty: With a modern, cohesive digital presence, Barbecue Hut now stood out as a professionally managed brand. Customers were delighted to see the restaurant they loved being reflected so beautifully online, strengthening their connection and loyalty.

Final Words

For Resurface Marketing, this project was more than a typical website upgrade — it was an opportunity to bring Barbecue Hut’s story to life in the digital space. They crafted a solution that didn’t just look good but made people feel welcome and connected to the Barbecue Hut experience from wherever they were. Today, Barbecue Hut is thriving, reaching more customers than ever with a refreshed brand that’s both functional and full of flavor.

If you’re ready to make your brand’s story come alive online, reach out to Resurface Marketing. We create more than just websites; we create experiences that leave a lasting impact. Let’s work together to give your business the digital presence it deserves.

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